The Greater Shelburne Falls Area Business Association (GSFABA) and The Art Garden announce the launch of H.A.T.C.H. 2 (Hilltown Art & Thriving Community Happenings)! Working off the success of the first round held earlier this year, the H.A.T.C.H. program is designed to inspire, support, and help fund creative projects that engage the hilltown communities of western Franklin County. H.A.T.C.H. will support the development, refinement, and launching of projects brought forward by artists and other community members. It is funded, in part, by a Massachusetts Cultural Council Adams Grant awarded to the GSFABA.

Two free work sessions -- facilitated by working artists Jane Beatrice Wegscheider, Artist Director of The Art Garden, and Phyllis Labanowski, a regional artist and co-director of Art For A Change and ARTeens -- will be offered to help artists develop and receive feedback on their idea. At the end of each session, those interested in moving their projects forward may apply for the opportunity to present their vision at a community hatching event on Saturday, February 11, at the Art Garden. $50 - $1000 seed money will be awarded to each project along with mentoring support and marketing assistance to help launch the projects. Applications are now available at

Work sessions will be held at The Art Garden on Thursday, November 17 and Wednesday, November 30, 2016. Applications for the hatching event are due Tuesday, December 13, 2016. Winning projects will be selected through a juried process; projects moving forward will be notified in early January 2017. All applicants will receive mentoring and support through the GSFABA.

The selection criteria include:

  • Relevance to and/or takes place in one of GSFABA’s 10 towns (Ashfield, Buckland, Charlemont, Colrain, Conway, Hawley, Heath, Plainfield, Rowe, and Shelburne);
  • Lead artist(s) lives, work, or are connected to the ten town region;
  • The project engages the community in its making or interaction after it's made.
  • The project integrates the arts into community life. For example, it may represent the character and quality of a community; highlight what is special or unique about a specific place; or address a local challenge or priority.
  • The project can be completed by June 30, 2017; and
  • The proposal has a realistic timeline and budget.

Creative projects, performances, or events including murals, sculpture, performance, spoken word, or street art as well as almost anything else you can imagine will be considered as long as the project meets the above criteria. Artists that create a performance or a community conversation with an artistic twist, an event, or a spectacle that is permanent or temporary, that engages residents and visitors are all encouraged to apply.

For more information, contact:
Jane Beatrice Wegscheider, Artist Director of The Art Garden 

Carmela Lanza-Weil, Executive Director of GSFABA

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