Non-profits and small business have similar needs and when it comes to video – they know they need it for their marketing and fundraising efforts, but they don’t know where to start. They are overwhelmed and under-informed.
     The 3rd Western MA Film and Media Exchange will be a day of workshops and panels to de-mystify the process and enable our smaller businesses to become “video literate.” Attendees will learn about the process of making videos.  Such topics will include: how to address your audience, write a creative brief, accurately budget your video, how to use video in social media and how to hire a videographer/filmmaker.
    Our keynote speaker, Michael Hoffman is the CEO of See3 Communications, a digital marketing agency for nonprofits based in Chicago.  He is a leading authority on online video for nonprofits and a long-time consultant to nonprofit leaders on digital fundraising, advocacy, and community engagement strategies. He works closely with organizations such as Make-A-Wish, Alzheimer’s Foundation, Trip Advisor Foundation, UJA Federation New York and many others.  Hoffman is an internationally sought-after speaker on topics such as online cause marketing, web video and social media for social change.
GSFABA Members receive a special discount! Use this code when purchasing your tickets: BFMC

Wednesday, October 19, 2016 from 10:00 AM - 6:00 PM

Sheraton Springfield Monarch Place Hotel - Monarch Place, Springfield, MA 01144

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