Friday, November 24, 2017 - 4 to 9 PM

Shelburne Falls will once again kick off the holiday season in style, the day after Thanksgiving. The popular annual “festival of lights” features thousands of luminarias - courtesy of Yankee Candle and Mohawk Trail High School students – lighting up the village filled with an eclectic variety of stores, galleries, and restaurants offering special holiday promotions, in-store treats, and holiday cheer.

Vendors from across the valley contribute a rich assortment of items, including baked goods, maple products hand-crafted in the region, arts and crafts, delicious food, and hot drinks. The Iron Bridge will be closed to vehicular traffic creating a pedestrian mall so shoppers can stroll back and forth across the Deerfield River enjoying events and shops on both sides of the river.

At 5:15pm, shortly after the town officially lights up, the Parade of Lights will begin in Buckland across from Lamson Factory Outlet Store, featuring Santa, the Grinch and Max, Clifford, and the Snow Princess. The Parade marches down Conway Street, through the Village of Buckland and then crosses the Iron Bridge into Shelburne. Santa and Mrs. Claus continue to Santa’s Workshop at the Shelburne-Buckland Senior Center on Main Street.

Mark your calendars now to remember to attend this festive, free event!

Thanks to Greenfield Savings Bank, Greenfield Cooperative Bank, Yankee Candle, and Molly Cantor Pottery.

Interested in vendor, sponsorship, or parade opportunities at Moonlight Magic?

Download the 2017 Moonlight Magic Vendor Form and return it to GSFABA with payment no later than Friday, November 10, 2017. Checks can be made payable to Greater Shelburne Falls Area Business Association. 

The 2017 Moonlight Magic event will feature a parade of lights. Anyone can enter a float into the parade for free. Line up is at 4:45 pm at the Lamson property, and the parade will kick off at 5:15 pm. To participate in the parade of lights, complete this form.

Sponsorship opportunities are still available and range from $30.00 to $750.00+. Our most popular option is the pole tag which markets your business AND decorates the village. Click here for a full list of sponsorship opportunities.  

Forms can be mailed to P.O. Box 42, Shelburne Falls, MA 01370 or emailed to

Visit the 2017 Moonlight Magic event page for updated events and happenings!

Opportunity for Artists

We are seeking help from local artists to decorate business window displays. Contact Carmela if you are interested in contributing your artistic skills towards our goal of making Shelburne Falls a festive, magical place for the holidays. 

Email or call 413-625-2526 for all of these Moonlight Magic opportunities!

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